The current automotive sound insulation nonwoven fabric market exhibits the following core trends:

The global automotive nonwoven fabric market is projected to grow at a compound annual growth rate of 4.84%, reaching RMB 7.106 billion in 2023 and RMB 9.409 billion in 2029. As a key growth engine, the Chinese market, benefiting from the upgrading of the new energy vehicle industry and the demand for lightweighting, is further expanding the application scenarios of sound insulation materials.

The industry is accelerating the development of high-performance composite materials, focusing on improving flame retardancy, antistatic properties, and structural strength. For example, German companies like Sandler are leveraging process innovations like meltblowing and spunbond to promote the use of nonwovens as a replacement for traditional textile materials in areas such as acoustic damping and thermal management. China's "Guidelines for Science and Technology Development Projects in the Textile Industry" have listed automotive interior materials as a key R&D direction, with the goal of replacing imports.

Nonwoven fabrics, due to their recyclability and low VOC emissions, have become a key choice for automakers in achieving carbon neutrality goals. Industry data from 2025 shows that the penetration rate of environmentally friendly nonwoven fabrics in sound insulation laminates has reached 38% and is expected to increase to 52% over the next five years.

Nonwoven fabrics can reduce unit costs by 15%-20% while integrating multiple functions such as sound insulation, thermal insulation, and air filtration. Taking a leading company's product as an example, its three-layer composite structure achieves 28dB of noise reduction, a 12% improvement over traditional materials, and a 30% weight reduction, meeting the lightweighting needs of electric vehicles.

The Asia-Pacific region accounts for 47% of the global market share. Chinese companies, such as Huifeng Nonwoven, have established a competitive advantage in price-performance ratio through vertical integration of the supply chain. International giants are accelerating technology localization through mergers and acquisitions. For example, Toray recently established and commenced operations at its acoustic materials R&D center in China.

Companies are advised to focus on high-value-added segments (such as acoustic package solutions for new energy vehicles) and strengthen material life cycle assessments (LCAs) to meet regulatory requirements such as the EU CSRD.