The current non-woven wallcovering market exhibits the following core development trends:

The industry is accelerating its transition to green materials. Non-woven wallcovering, leveraging natural/synthetic fiber raw materials and non-woven processes, has established core competitiveness in health properties such as breathability and mildew and antibacterial properties. The EU's latest REACH regulation's stringent VOC content standards (≤0.1mg/m³) are driving companies to optimize their production processes, and leading brands have already achieved zero formaldehyde certification.

The global market is expected to exceed US$8.2 billion in 2025, with the Asia-Pacific region contributing 45% of the growth. The high-end market focuses on customized needs. Digital printing technology enables pattern accuracy exceeding 1200dpi, supporting flexible small-batch production. For the mass market, polyester/linen blending technology has lowered product prices to $12-18 per square meter, a 30% cost reduction compared to traditional pure textile products.

The application of meltblown spunbond (SMS) composite technology has reduced product weight to 80g/square meter while maintaining a peel strength of 3.5N/15mm, reducing construction loss from 8% to below 3%. Some companies have deployed AI design systems that automatically generate matching patterns based on 3D scans of buildings.

The proportion of B-end engineering channels has increased to 58%. Professional applications such as healthcare and education require wall coverings with Class A fire resistance (EN13501-1 standard) and scrub resistance (>50,000 washes). Cross-border e-commerce channels have seen an annual growth rate of 27%. Data from Amazon's Home category shows a 143% year-on-year surge in searches for washable non-woven wall coverings.

It is recommended that enterprises focus on cutting-edge fields such as nano-coating technology (to improve weather resistance) and intelligent temperature-controlled fibers (to dynamically adjust indoor temperature), while establishing a BIM database to meet the digital needs of building decoration.