Based on current market analysis, the following are key trends in the nonwovens sector for wet wipes (data updated to 2025):

The global wet wipes market will grow at a CAGR of 6.8% (2023-2030), with the market size projected to exceed US$28 billion in 2025.

The Asia-Pacific region will contribute 45% of the growth, with annual demand for baby wipes in China and India exceeding 12%.

The penetration rate of biodegradable materials will exceed 32% (2025 data), with PLA/viscose fiber applications experiencing the fastest growth.

Microfiber (<1 denier) usage will increase by 18% annually, improving cleaning performance while reducing weight.

The EU SUP ban has prompted 40% of companies to switch to flushable nonwovens.

Recycled PET usage will reach 28% (a 15 percentage point increase from 2020).

Carbon footprint tracking systems will become standard features of leading suppliers.

North America: Surging demand for medical wipes (9.2% annual growth) is driving SMS nonwoven fabric capacity expansion

Europe: Mandatory bio-based material blending reaches 22% (2025 regulations)

Middle East: The industrial cleaning wipes market has a CAGR of 8.5%, driving demand for high-strength and wear-resistant nonwovens

Antimicrobial treatment technology: Silver ion/quaternary ammonium salt composite treatment accounts for 37% of the market

Smart packaging: 15% of high-end wipes use moisture-sensing labels

Digital production: AI-powered quality control systems reduce defect rates to below 0.3%

Risk Warning:

Fluctuations in crude oil prices are putting pressure on PP-based material costs

Trade barriers caused by differing quality standards in emerging markets

Competitive threats from alternative cleaning technologies (such as ultrasonic cleaning equipment)

We recommend focusing on suppliers with biomaterial patents and companies with production capacity in Southeast Asia. A recent industry white paper shows that manufacturers with dual-process (spunbond + spunlace) production capabilities are increasing their market share by 2-3 percentage points annually.