Based on current market research, the following are the key trends and forecasts for sanitary napkin nonwoven fabrics (data as of 2025):

The global sanitary napkin nonwoven fabric market is projected to grow at a compound annual growth rate of 6.2% (2023-2030), primarily driven by rising awareness of female hygiene, increasing disposable income, and widespread adoption of sanitary products in developing countries.

Improved Breathability: Demand for microfiber nonwovens is increasing, addressing the issue of stuffiness (e.g., ES fiber composite technology).

Sustainable Materials: Biodegradable PLA (polylactic acid) nonwovens are increasing in share, driven by environmental regulations (e.g., the EU SUP Directive).

Antibacterial Treatment: Nonwovens with added silver ions or tea tree oil extract have a penetration rate exceeding 30% in the high-end market.

Asia-Pacific Dominates (45% of the global market share): China and India are growth engines due to their large populations and the expansion of e-commerce channels.

Potential African Markets: Countries such as Kenya and Nigeria are experiencing an annual growth rate of 12%, benefiting from their younger populations and health education programs. Supply Chain Changes

Localized Production: 15 new spunbond nonwoven production lines were added in Southeast Asia (Vietnam and Indonesia), reducing dependence on raw materials from China.

Cost Pressure: Fluctuations in PP (polypropylene) prices will cause nonwoven production costs to increase by 8% year-on-year in 2024.

Berry Global has launched 100% recycled PET nonwovens, securing purchases from distributors such as Walmart.

Kimberly-Clark has invested in an 80,000-ton annual spunlace nonwovens plant in India, focusing on the ultra-thin sanitary napkin market.

We recommend monitoring the "Smithers Nonwovens Industry Outlook 2025-2030," to be released in Q2, which will include an update on the impact of circular economy policies on the restructuring of the hygiene product supply chain.