The current global pet changing pad market exhibits the following core trends:

Market demand for high absorbency, deodorizing, and antibacterial properties has significantly increased. Leading brands such as Cocoyo and Haomingtiansheng have launched thicker changing pads (up to five layers thick) that utilize polymer moisture-locking technology. Training-type changing pads have become a new growth area. Some products incorporate induction factor technology to help pets establish designated defecation habits. Related products saw a 23% increase in click-through conversion rate (CTR) during Douyin promotions in July 2025.

The wholesale price of basic models remains stable at 2.6-4.8 RMB per piece (for the B2B market), while retail brands command a significant premium. For example, Haomingtiansheng's medium-sized changing pads (45*60cm/42 pieces) are now priced at 19.86 RMB per pack thanks to a 10 billion RMB subsidy. E-commerce platform data shows that after adding coupons, the average order value for a 50-piece pack is concentrated in the 14-25 RMB range, with price-sensitive consumers accounting for 38%.

Online channels now account for over 67%, with JD.com and Douyin becoming key battlegrounds. IP campaigns such as the Douyin Cute Pet Project drove a 40% increase in brand exposure. Cocoyo's Sakura series, through contextual content marketing, saw a 51% month-over-month GMV increase in July. The cross-border sector has become a new blue ocean, with manufacturers in Linyi and other areas achieving an average of 71 cross-border orders per day through Amazon/Wish platforms.

Manufacturers are accelerating the development of related product lines. Companies in Pujiang and other areas are also producing derivative products such as pet sanitary pants (15.45 yuan/piece) and elderly care pads (4.94 yuan/piece), achieving a supply chain reuse rate of 82%. Data shows that 41% of companies with deep business verification have established dual product lines for pet care and adult care.

Industrial belts such as Jinhua and Pujiang rely on large-scale production to maintain cost advantages, while areas like Nantong strengthen quality control through deep business verification systems, resulting in significant differences in repurchase rates (17% in Jinhua vs. 41% in Nantong). The North China market is price-sensitive, while East and South China focus more on brand and functionality.