The current baby diaper market exhibits the following core development trends:

1. Technological innovation drives product upgradesThe combination of super absorbent polymer (SAP) and non-woven fabrics remains the mainstream technology. Newer generations of products enhance comfort through three-dimensional leak-proof edges, elastic waistbands, and weakly acidic surface technology. For example, October Crystal's weakly acidic diapers (launched in August 2025) reduce skin irritation through pH adjustment and are priced at 39.9 yuan on Pinduoduo, demonstrating intensified competition in the functional market segment.

2. Consumer stratification and expansion of price rangesThe market exhibits significant price differentiation, with unit prices for export-oriented products ranging from as low as 0.32-0.44 yuan (primarily targeting emerging markets such as Africa), while high-end products such as ROE's new product can reach 360 yuan per unit, emphasizing skin-friendly and ultra-thin features. Cross-border e-commerce and wholesale channels have become the primary export routes for low-priced products, while domestic e-commerce platforms focus on mid- to high-end promotions.

3. Review-Driven Consumer DecisionsIndustry evaluation data from 2025 shows that consumers are increasingly interested in performance properties such as breathability, water absorption, and reverse osmosis resistance. In a cross-sectional evaluation of 50 mainstream products, those with the highest overall scores generally utilize a dual-core structure (fluff pulp + SAP layering), with nighttime sleep and lightweight, breathable products emerging as the two main segments.

4. Environmentally Friendly Materials and Expanded Medical ApplicationsSome manufacturers are beginning to explore starch-based biodegradable materials and are launching medical-grade products such as blue light-blocking diapers (such as the Huai brand, priced at 30.4 yuan each) to meet the needs of premature infants and special caregivers, demonstrating a specialized expansion of application scenarios.

5. Innovation in Channels and Marketing ModelsContent platforms such as Bilibili and Douyin have become core platforms for new product promotion, building trust through user-generated content (UGC) such as "unadvertised reviews" and "long-term user experiences." For example, the in-depth experience videos of 29 diapers released in June 2025 had over one million views per video, directly influencing consumers' purchasing decisions.